Fair Game
In-game advertising offers geotargeting of a captive and highly lucrative audience. National advertisers looking to reach mass audiences have had few choices online. The highly fragmented Web lacks...
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Big Brands Believe
TV commercials and print ads aren’t dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a catchy jingle can positively boost brand equity. No one cares...
View ArticleVideo Ad Explosion
In early August, Foster’s Beer announced two changes. First, they’ll no longer try to be “Australian for Beer” and, second, they’re moving all their television ad spending online. Although the decision...
View ArticleThe Mobile Marketing Monster
Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising – predominantly via cell phones – had crossed over into the mainstream. It was when American Idol, the...
View ArticleLook Out!
Last night you read on your local newspaper’s website about how gas prices could reach $4 a gallon this summer, so you went to a car site to check out some reviews about hybrid vehicles and then...
View ArticleThe Desire to Acquire
The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have been unthinkable a decade ago. The...
View ArticleGoing for the Gold
If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand – and something...
View ArticleShine a Light
It’s been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS’ "60 Minutes" asked the agency’s co-founders what the company does,...
View ArticleFracas over Facebook and Trepidation with Twitter
Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it’s been called everything from the social platform that would revolutionize marketing forever, to an overblown and...
View ArticleHooking Search Talent
“As search marketers, we are the insiders. We are supposed to know and understand search in all of its dimensions. We are moving into uncharted territory. It is not territory that I am excited to...
View ArticleFair Game
In-game advertising offers geotargeting of a captive and highly lucrative audience. National advertisers looking to reach mass audiences have had few choices online. The highly fragmented Web lacks...
View ArticleClik here to view.
Big Brands Believe
TV commercials and print ads aren’t dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a catchy jingle can positively boost brand equity. No one cares...
View ArticleVideo Ad Explosion
In early August, Foster’s Beer announced two changes. First, they’ll no longer try to be “Australian for Beer” and, second, they’re moving all their television ad spending online. Although the decision...
View ArticleThe Mobile Marketing Monster
Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising – predominantly via cell phones – had crossed over into the mainstream. It was when American Idol, the...
View ArticleLook Out!
Last night you read on your local newspaper’s website about how gas prices could reach $4 a gallon this summer, so you went to a car site to check out some reviews about hybrid vehicles and then...
View ArticleThe Desire to Acquire
The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have been unthinkable a decade ago. The...
View ArticleGoing for the Gold
If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand – and something...
View ArticleShine a Light
It’s been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS’ "60 Minutes" asked the agency’s co-founders what the company does,...
View ArticleFracas over Facebook and Trepidation with Twitter
Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it’s been called everything from the social platform that would revolutionize marketing forever, to an overblown and...
View ArticleHooking Search Talent
“As search marketers, we are the insiders. We are supposed to know and understand search in all of its dimensions. We are moving into uncharted territory. It is not territory that I am excited to...
View Article
